Genoveva Escalada

As the Chief Commercial Officer at Lorens Shoes, Genoveva brings a wealth of expertise and a passion for excellence to her role. With a distinguished career spanning over two decades in the fashion industry, Genoveva is a driving force behind the brand's commercial strategy and growth initiatives.

With a keen understanding of market dynamics and consumer trends, Genoveva leads Lorens Shoes' global sales and marketing efforts with precision and foresight. Her strategic vision and innovative approach have propelled the brand to new heights, expanding its reach to new markets and cementing its reputation as a leader in luxury footwear.

Genoveva's leadership extends beyond the boardroom, as she fosters a culture of collaboration and excellence within the Lorens Shoes team. Her dedication to nurturing talent and fostering a dynamic work environment has empowered her colleagues to achieve their fullest potential, driving the brand's success forward.

Known for her unwavering commitment to customer satisfaction and brand integrity, Genoveva is dedicated to delivering exceptional experiences at every touchpoint. Whether forging partnerships with retailers, developing marketing campaigns, or engaging directly with clients, she is guided by a relentless pursuit of excellence and a deep respect for the Lorens Shoes legacy.

With Genoveva Escalada at the helm, Lorens Shoes continues to set new standards of excellence in the luxury footwear industry, inspiring confidence and delighting customers around the globe.

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